How Farmville’s Creators Accesses Market Demand
by Brent Gairy on July 11, 2011
I received an email recently from Ramit Sethi about how Zynga – the creator’s of the phenomenally popular Farmville game on Facebook – is able to continually generate hit games.
How Zynga Assesses Market Demand
- Create a 5-word pitch for a new product or feature
- Put it up on a high traffic webpage
- If it gets clicks, collect the emails of interested customers
- Build a ‘ghetto’ version of the feature
- Test everything
- Iterate constantly
Read the article and watch the video at Grattisfaction.
Google Apps vs. Microsoft Office 365
by Brent Gairy on July 8, 2011
Lifehacker has a comprehensive roundup on the online versions of the office productivity suites – Google Apps and Office365. This is very helpful for small business owners who aren’t willing to spend hundreds on Microsoft office.
Feature-for-feature though, the two services offer the same basic functionality, although it can be said that Office 365 shines with polish and flare where Google Apps offers affordability and accessibility.